 18th Amendment18th Amendment takes its name from the 18th Amendment of the American Constitution, passed in 1920 prohibiting the consumption and production of alcohol. The spirit of the 18th Amendment brand is derived from the speakeasy culture of the 1920s/30s resulting from this ban; the gritty glamour of the illegally often mafia owned underground bars and clubs. These dens were a melting pot of hedonism where the worlds of mafioso, silver screen stars, noted creative's and fashionable people collided. Each 18th Amendment jean is named after classic icons of the silver screen and beyond, referencing legendary feminine style throughout the 20th century. The 18th Amendment signature back pocket wing logo is inspired be the 1930s rolls royce 'flying lady' who notoriously represents high quality design and elegance. Each style invokes the spirit of the icon of which it is named, we have studied vintage denim and time lost techniques, looking at cuts, shapes and detailing of the past and applying them in a way that is modern and relevant to today. 18th Amendment was launched in Sydney, Australia in February 2006 and is a collaboration between owner/founder Rachel Rose and creative director Rebecca Dawson. .
|
