Since it's inception in 2001 at a humble weekend market stall, creative couple Susien Chong and Nic Briand have taken their label Lover and firmly established it as an influential brand that has managed to garner praise from Vogue to Vic Magazine. Self described as "same album, different songs" the couple met in 1996, have taken their talents in fashion design, and graphic design, mixed with their individual tastes, one for romantic and ethereal the other for loud and irreverant, woven them together to create a label that has remained true to its signature style and ideals from day one. With a unique approach to feminine fashion, the labels mixture of pop culture references, quirky detailing and intimate fabrication. When asked to explain who or what is Lover, the couple reply, "We started the label based on what we loved and admired, in turn we've created our own world with a mix and match of our favorites heroes, muses, films and songs. We've found Lover ladies all over the world who share a similar vision who have re interpreted the garments in their way, and for us that's perfect.