A graduate of University of Michigan in 1996 studying psychology and women's studies, native New Yorker Ulla Johnson has created a company that reflects her inherent understanding of what a woman wants. Through her studies, Ulla has practically applied her insight into the female body and the transformational power that comes from dress. Since the lines inception, Ulla has concentrated in three solutions to great design...quality, fit, and simplicity, all of which have now become synonymous with her label.

Ulla began by assisting a number of New York based designers gaining experience in a variety of fields including design, production, and knitwear development. Entering into her fifteenth season, Ulla has seen the development of her label hit enviable growth in both retail and press presence.

Ulla currently lives in Los Angeles with her husband and son.